Seattle Seahawks QB Russell Wilson Launches TraceMe, A Content-Driven Social Platform for All Superfans

Russell Wilson – Behind the Scenes

TraceMe, a new mobile-first platform that gives superfans exclusive access to the worlds of their favorite elite athletes, artists, and celebrities, today announced its public beta iPhone app.

Russell Wilson, Super Bowl champion and the Seattle Seahawks quarterback, founded the company and will lead the charge as the first featured celebrity on the platform, with more celebrity worlds to be added in the coming months. To participate in the beta, Russell’s superfans can download the TraceMe iPhone app from the App Store. It allows fans to immerse themselves in a world of exclusive, up close, and original daily content, letting them take a front-row seat and interact with the celebrities they love.

“I’ve dreamed about launching TraceMe for a long time and I am excited to finally see it come to fruition,” said Wilson, TraceMe’s Founder and Executive Chairman. “I have worked super hard with the world class team at TraceMe to make this become a reality for our fans.”

“Now that it’s football season, my number one priority is leading the Seahawks to another Super Bowl victory,” he added. “TraceMe is going to help me on that journey by providing me with a direct line to my most passionate supporters who drive my motivation throughout this amazing season.”

TraceMe leverages a range of mobile-first storytelling techniques. It marries these with a daily dose of original content, including broadcast-quality interviews, training programs, and exclusive behind the scenes footage.

“We think there’s a gap for the most passionate fans out there,” said TraceMe CEO Jason LeeKeenan, a media and technology executive formerly of Hulu and Zulily. “Our vision for TraceMe is to define a new category for superfan engagement. When the floodlights are shut off at a big game or a sell-out show, the smartphone offers the best place for a superfan to immerse themselves in the worlds of their favorite artists, athletes, and entertainers. We want to give them the VIP experience they’ve always dreamed of.”

LeeKeenan believes there is incredible potential at the intersection of exclusive content, world-class technology, and two-way interaction. “In many ways, our vision is to reinvent the…

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