When purchasing grocery from a store a grocery coupon is often given that may later be exchanged to get discounts financial or otherwise. Manufacturers and retailers most of the times issue such coupons with packaged goods. Giving out grocery coupons to customers is one of the most popular ways of promoting goods and forms an integral part of your promotion strategy. Customers usually get these coupons through magazines, mails or newspapers. The availability of these coupons on the internet is increasingly tremendously. Customers who are price sensitive spend these grocery coupons for the purpose of saving.
By distributing coupons the retailers are able to sell goods at a comparative lower price to few customers. With this activity of distributing coupons the retailers also can gain an edge on the competitors especially in the area where the competition is quite high. In the year 1909 grocery coupons were used for the first time. They were then used to purchase breakfast cereal and some of the other goods of the C.W. Post. This sales promotion strategy instantly became very popular and slowly the practice was followed by a large number or companies and retailers as well for their benefit. There are also coupons which are meant to be redeemed at a variety of retail stores instead of just one. While designing the marketing strategy to distribute these coupons among customers the companies target those customers who want to save money while they buy groceries.
These coupons are also widely used whenever the manufacturers or the retailers launch new product. As whenever a new product is launched its customer base is less. To increase the number of customers coupons are distributed. These coupons attract the customers encouraging them to buy. Coupons are a win-win solution for both the retailers and the customers. The retailers experience increase in sales while the customer gets discount on the product. It is easy to get these coupons from newspapers, magazines etc. recently one of the very popular method of getting these coupons is by the way of internet. Internet is becoming increasingly popular these days. There are large numbers of users who get amazing coupons deals on internet. It is extremely easy to find a site on the internet where these grocery coupons are available.
Retailers and manufactures of almost all the leading companies make grocery coupons available to their customers’ on internet. Also if you want a grocery coupon of a new…