Sales & Orders Partners with BigCommerce and Launches New Google Shopping Feed Tool

Sales & Orders shares our commitment to helping merchants maximize success, and we’re excited to provide a powerful new selling tool to our customers in time for this holiday selling season.

Sales & Orders, Premier Google Partner and creator of Management Software for Google Shopping, announced today it has partnered with leading ecommerce platform provider BigCommerce to launch ‘Google Shopping by Sales & Orders,’ a native Product Feed Tool designed to help BigCommerce store owners effectively leverage the full capabilities Google Shopping.

The just-released Google Shopping app, which is fully integrated into BigCommerce and Google Merchant Center, is free-of-charge to all BigCommerce store owners and allows businesses to easily generate an approved product feed for use in Google Shopping campaigns in a matter of minutes, greatly streamlining product feed creation process by automating complex manual tasks.

“Thousands of BigCommerce merchants use Google Shopping to generate awareness, acquire new customers and drive revenue growth,” said Kevin McKeand, Vice President of Strategic Partner Management for BigCommerce. “Sales & Orders shares our commitment to helping merchants maximize success, and we’re excited to provide a powerful new selling tool to our customers in time for this holiday selling season.”

App users will also gain access to exclusive feed editing and optimization tools as well as the opportunity to enable a paid Google Shopping Auto-Pilot feature which will automate the creation and management of pure, product SKU-structured (the deepest level of granularity possible) Shopping campaigns without needing to leave the BigCommerce control panel.

Officially founded in 2014 by Co-Founders Gregg Hanan and Bryan Natter, today Sales & Orders is the leading, unified platform for retailers and marketers to create, manage, analyze, and optimize their Google Shopping campaigns. The specialized Customer Success team also offers premium managed services for Google Shopping campaign management, Expanded Text Ads, Remarketing, Product Feed management, and Bing Shopping management.

“All of us here are beyond excited to be able to make a serious change in the lives of BigCommerce retailers looking to sell…

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