Saks Fifth Avenue is launching a new “collaborative beauty” concept hair salon with Joel Warren, co-founder of the Warren-Tricomi hair salon chain.
The partnership comes after Saks split with salon partner John Barrett, Hillary Clinton’s personal hairdresser, and filed an $11 million lawsuit against Barrett that has since been settled.
The Salon Project by Joel Warren will be a national roll-out of new hybrid Saks salons that will launch this fall in Long Island, NY.
The new concept revolves around a single stylist overseeing “one vision” brought to life for the client from check-in to check-out, Warren told The Post.
“We are revolutionizing the salon industry and creating the salon of the future,” Warren said. “It’s not just another hair salon. It is a new concept, like taking Apple, Sephora and a high end salon and mixing them all together.”
Instead of having the client move from station to station, all of the services — color, cut and wash — will be provided in one chair by the same person in hopes of making the experience more intimate and customized.
The salon will also have augmented reality technology so clients can virtually try on a cut, color or extensions before buying in.
“It’s a place to go where a woman comes in and gets taken care of, with the best trained stylists, curated products and gorgeous facilities. It will be a totally new experience in beauty, and a new category,” Warren said.
The salon will also have a medical spa, make up stations and areas for manicures and pedicures, and private rooms for extensions, VIP services and skin care treatments. Warren is also creating his own makeup line and hopes to be a “brand incubator” for curated, independent retail lines that the salon will showcase.
The concept launched due to Warren’s own frustrations as a stylist.
“I’ve been studying the salon business my whole career, and I started realizing that the current salon model isn’t working anymore and that it needs to change. In surveys, clients say they go to salons less because of the way they are treated — not because it is too expensive,” he said.
New York design firm RPG will design the salons. “We are thrilled to bring our global, diversified design and build experience to The Salon Project, a pioneer in its category,” said RPG boss Bruce E. Teitelbaum.
The Manhattan salon, in the flagship Saks Fifth Avenue, will be a 3,000 square foot space “flooded with natural light, like a…