Sacramento River Cats Take Full Control of Their Radio Broadcast with Skyview Networks’ AdView Inventory Management Software

We see tremendous value in the control that AdView brings to our franchise in play-by-play and we are eager to see how this innovative software will help us grow in the world of sports broadcasting.

The Sacramento River Cats, San Francisco Giants’ Triple-A affiliate, and Skyview Networks, a leading broadcast technology solutions company, announced today their multi-year partnership for AdView Inventory Management software. For the River Cats, the value in AdView lies in the absolute control it provides for scheduling advertisers, which is tailored to manage and monetize the unpredictable game interruptions of play-by-play sports. With the capability to manage their broadcast, the River Cats benefit from scheduling flexibility and faster affidavit turnaround to sponsors.

“We are pleased to have this opportunity to partner with Skyview Networks,” said Chip Maxson, General Manager, Sacramento River Cats. “We see tremendous value in the control that AdView brings to our franchise in play-by-play and we are eager to see how this innovative software will help us grow in the world of sports broadcasting.”

The AdView system was developed specifically for sports franchises to make inventory accessible and easier to manage in-house. Clients have access to advertiser contracts, logs and reports from any internet-enabled device. Built to manage all forms of inventory, it tracks broadcast, print, signage and digital. This provides the traffic manager and front office a panoramic view into the inventory sellout and revenue in one consolidated system.

“We are thrilled to partner with the Sacramento River Cats and believe that AdView will provide the tools needed to efficiently manage and monetize their inventory,” said Sam Zelasko,…

Read the full article from the Source…

Leave a Reply

Your email address will not be published. Required fields are marked *