Rudy Project North America Unveils New Interactive Website for Dealers

The new Rudy Project Dealer Site is mobile responsive

Dealers can use the web site as an interactive tool with customers in their practices and shops to look at products, explain technologies and share valuable information.

Rudy Project North America, exclusive distributors of Italian-made endurance sports gear in the USA, Canada and Caribbean, unveiled their new Authorized Dealer website earlier this week. The interactive and responsive website, hosted at rudyprojectdealer.com, offers a variety of rich media, including videos and photos, that tell the story of the Italian performance gear’s brand and its award-winning sunglass, prescription, helmet, goggle and sports products and technologies. The simplified and streamlined layout is designed to make it as effortless as possible to find products by sport, as well as explore the wide range of sport prescription options and innovations offered by Rudy Project.

“The website operates as a living, breathing catalog and informational resource for dealers,” said Alysia Kamrath, RPNA’s Digital Marketing Director. “All current in-line products are displayed, with detailed descriptions of the lens and frame technology that makes it easy for dealers to learn about Rudy Project’s leading-edge technologies and differentiating features and benefits. It’s also completely responsive and mobile friendly, making it easy to view on tablets and phones. Dealers can use the web site as an interactive tool with customers in their practices and shops to look at products, explain technologies and share valuable information. Item numbers and a discrete MSRP coding system are imbedded on product pages to make ordering and communicating pricing easy and simple. Dealers can use the online ordering system by logging in or simply call up Customer Service to place orders while customers are still in the store for faster and more flexible service.

Rudy Project is well-known for the number of sport prescription and Rx options it offers, covering a wide range of ophthalmic technologies from direct in-frame Rx to Optical Docks, flip-ups, and Direct Inserts. An entire section of the website is dedicated to Rx-compatible frames and lens configurations, and can be cross-referenced with…

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