Roman Atwood, Jackelyn Shultz and other digital stars live at VidCon in Anaheim this week – Orange County Register

Jackelyn Shultz hit record on her phone camera and live streamed her family’s afternoon in the backyard.

She sat with her 2-year-old daughter, Abbey, playing with Play-Doh and chatted with family members. She tried to spin a Play-Doh container like a fidget spinner and did her best imitation of Whitney Houston’s “I Will Always Love You” – voice cracking and all.

As the 30-minute live video played, 4,000 watched online. Viewers’ comments scrolled across the screen.

Shultz, the daughter of comedian Howie Mandel, is among the latest online personalities banking on their schtick pulling in enough viewers to attract company sponsors, advertisements or a television deal.

The industry calls them influencers, and the most successful are making a substantial living.

Hundreds of these influencers and some 30,000 of the fans who watch them along with industry executives will gather for the eighth annual VidCon Wednesday through Saturday at the Anaheim Convention Center.

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