Rockford Mutual Insurance Selects OBRIEN Insurance Solutions as Strategic Partner to Enable New Document Strategy

Improving policyholder engagement for over 43 years

Dan Yesbeck, Rockford’s Director of IT, “…it was their commitment to accuracy and with their efforts we could add more marketing tools and latitude to our transactional communications that were deemed even more critical in our evaluation.”

OBRIEN Insurance Solutions (OBRIEN), a provider of business solutions specifically designed to modernize and refine an insurance company’s printed and digital customer communications, announced today that Rockford Mutual Insurance (Rockford) has selected OBRIEN as its strategic partner to enable its new document strategy.

OBRIEN was selected for its ability to effectively handle Rockford’s short-term need for critical policyholder communications while offering the competencies to support Rockford’s longer-term digital document strategy. Offering both monochrome and full color digital print capabilities, OBRIEN’s long and successful history working with insurers and expert knowledge of insurance related communications were also cited as contributing factors to the Rockford Mutual decision.

The implementation of Rockford’s new document strategy began with a successful two and a half month project resulting in a drastic reduction of the footprint associated with Rockford’s internal print and mail operation. Today most critical policyholder documents are produced and distributed from OBRIEN’s Bartlett facility.

Dan Yesbeck, Rockford’s Director of Information Technology commented on the OBRIEN decision saying, “We selected OBRIEN based on a compilation of factors. Our cost study demonstrated that OBRIEN would save us money, as they were less expensive versus our internal operations. However, it was their commitment to accuracy and with their efforts we could add more marketing tools and latitude to our transactional communications that were deemed even more critical in our evaluation.”

Yesbeck added, “Since our implementation of OBRIEN’s solution, we have been very pleased with the checks and balances they have in place to add significant control to document production and delivery. Their vigilance to accuracy has been a great addition to our process of policyholder communication and…

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