Rival IQ Selected by Professional Sports Teams Globally to Inform Social Marketing Strategy

2017 NFL Social Media Engagement Report

Rival IQ has been critical in helping us make gains in audience engagement. -Ben Hunt, Denver Broncos

Rival IQ, the leader in social marketing analytics and insights, today announced that professional sports teams across the globe have chosen Rival IQ to analyze social media activities, prove social media value and empower strategic, data-driven decisions around social content.

The influence of social media as a communication channel is rapidly growing for professional sports organizations. According to a sports marketing study published in the British Journal of Marketing Studies, an increasing number of professional sports leagues are relying on social media channels to market their teams, citing it as a cost-effective way to reach the largest audience possible. “Empowered by social media, fans now expect an unprecedented level of access to players, coaches, and owners. Teams, leagues, and sponsors who fail to respond to activist fan movements risk major damage to tickets sales and brand equity. What is more, they expect to be part of decisions that were once made behind closed doors.”

With Rival IQ, organizations in the professional sports industry have the powerful social media analytics they need to track the competition, benchmark their social marketing performance, discover trends and fresh content ideas, and stay aware of fan sentiment. Features, like boosted post detection and breakout post alerts even the playing field when competing for fan attention.

“Rival IQ gives us a great, detailed view of the landscape of where our fans go to discover news and information about the Denver Broncos, and has been critical in helping us make gains in audience engagement,” said Ben Hunt, director of digital marketing, Denver Broncos.

“Social media has become an essential element in today’s marketing mix and has proven a major communication channel for professional sports organizations to interact with their fans,” said John Clark, CEO at Rival IQ. “Our customers trust Rival IQ to inform them about opportunities to educate, excite, and unite their most loyal fanbase through data that informs better, more timely and relevant content.”

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