Rainmaker to Advocate Industry Education and Innovation as Presenting Sponsor of 2017 Hotel Data Conference

The Rainmaker Group (Rainmaker), the hotel revenue and profit optimization cloud, has joined with the hospitality industry’s most respected data resources, Smith Travel Research (STR) and Hotel News Now (HNN), as the presenting sponsor of the 2017 Hotel Data Conference. The market-leading conference, taking place August 9 to 11 at the Omni Nashville Hotel, brings industry experts together for an immersive experience, focused on identifying, discussing and analyzing the data and trends that shape the rapidly evolving $550 billion global hospitality market.

“We are thrilled to support ongoing education and innovation in the industry, as the presenting sponsor of the 2017 Hotel Data Conference,” said Tammy Farley, Rainmaker president. “HDC is a pivotal event for hospitality professionals each year, bringing together the top minds in market data and trends. The HDC subject matter aligns exactly with Rainmaker’s focus on revenue and profit optimization through the application of science and data. We are honored to have several of our management team take part in the panel discussions and educational presentations during the event.”

Rainmaker will play a high-profile role throughout HDC, with Tammy Farley, Rainmaker president, giving the opening address for the conference prior to the general session on Thursday morning, August 10. Also on Thursday of the conference, Ellis Connolly, Rainmaker’s vice president of hospitality sales, will take part in a panel discussion entitled, “Group hug! Let’s talk meetings.” Speakers on this panel will explore the current state of group business and meetings, as well as what meeting and corporate travel planners are looking for when seeking a venue.

On the final day of the conference, Rainmaker’s vice president of revenue analytics, Dan Skodol will present a “Data Dash” session on the psychology of pricing, showcasing the results of a behavioral survey that Rainmaker conducted at its OPTIMIZE2017 user conference earlier this year. This session is designed to help guide hoteliers and revenue managers in devising pricing strategies that take into account how consumers typically make decisions related to price and purchases.

“Improving forecasts and optimizing pricing for both transient and group business are the cornerstones of our business and…

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