Rainmaker LRO Launches Renewal Manager

Rainmaker LRO

LRO Renewal Manager is truly a game-changing solution that incorporates unmatched clarity, ease and efficiency into an overlooked and challenging component of revenue management.

The Rainmaker Group, leading provider of revenue management and leasing effectiveness software to the multifamily housing industry, today announced at the Multifamily Executive Conference the release of Renewal Manager, a major enhancement to LRO (Lease Rent Options), its industry-leading revenue management platform. LRO Renewal Manager brings unprecedented consistency and analytical rigor to renewal pricing.

“At Rainmaker, we’ve long realized that renewal pricing is ripe for improvement across the industry and that the potential rewards of such improvements are huge,” said Jon Pastor, Rainmaker’s Multifamily Division President. “Renewals typically account for more than half of an apartment community’s revenue, but for various reasons receive a fraction of the attention that pricing teams pay to new leases. The culmination of more than a year of intensive research and development, LRO Renewal Manager is truly a game-changing solution that incorporates unmatched clarity, ease and efficiency into an overlooked and challenging component of revenue management.”

Renewal Manager, which launched this week with early adopters and will be available to all LRO users in the fourth quarter of this year, gives users a brand-new way to develop and execute renewal pricing strategies. Its unprecedented flexibility enables teams to view and evaluate renewals by the batch or individual unit and promptly deliver data-driven renewal offers. The platform offers powerful visualization tools, highlighting key insights including in-place rents, asking rents and the impact of renewal offers on expiring leases; this data is available by unit type, community or group of communities.

Central to Renewal Manager’s analytical capabilities is a “what-if” function that allows users to determine the impact of different potential renewal strategies on performance. With the visibility Renewal Manager provides into potential renewal strategies and its ability to easily share key metrics with all stakeholders, Renewal Manager facilitates efficient…

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