We’re looking for deeper insights at the intersection of customers, products and channels
Boston, MA (PRWEB)
December 06, 2017
QuickPivot, the cloud-based, cross-channel marketing platform enabling B2B and B2C companies to market at customer speed, today announced that they have been selected as the customer data platform (CDP) by MacKenzie-Childs, the iconic upscale home and lifestyle retailer.
“We’re looking for deeper insights at the intersection of customers, products and channels” said Larry Shaw, CMO of MacKenzie-Childs. “QuickPivot really impressed us with their expertise in bringing offline and online worlds together to provide a deeper, more complete view of our customers with daily updates of the data. They are very focused on increasing marketing efficiency as we continue to grow our direct-to-consumer business.”
QuickPivot offers a unique value proposition for catalog marketers looking to bring their print and digital channels together. QuickPivot enables catalog marketers to easily segment all customer data together in one place, and is the only marketing technology platform enabling the creation of a fully waterfalled, precise mail plan in the browser.
“We’re very excited to be working with MacKenzie-Childs” stated Bob Boehnlein, CEO of QuickPivot. “They have great products, devoted customers and an amazing story to tell across all of their marketing channels. We’re happy to provide them with the real-time decision making tools they need as they further develop their marketing channels and build deeper customer relationships.”
QuickPivot™ delivers fast, powerful, easy-to-use software for smart and nimble marketers with big ideas. The QuickPivot Cross-channel, Campaign Management (CCCM) platform combines big data analytics, discrete customer journey insights, visual and intuitive segmentation, and simplified customer journey mapping in one unified SaaS offering. Winner of several industry innovation awards, the QuickPivot platform enables marketers to deliver coordinated customer experiences across all channels, measure results in real-time, and refine marketing programs to improve performance. As brands look for cost-effective ways to drive rapid campaign creation…