ProYo Announces Launch of Two New Indulgent Flavors of High Protein Low Fat Ice Cream and Refreshed Packaging Touting Category-Leading Levels of Protein

ProYo Launches New Peanut Butter Chocolate Chip High Protein Low Fat Ice Cream

No matter what flavor of ProYo you choose, you know you’ll always get the same, category-leading 35g of protein per container.

ProYo, the innovative company known for delivering category-leading levels of protein in the frozen aisle, today announced it will launch two new indulgent flavors of its High Protein Low Fat Ice Creams at Natural Products Expo East, including Peanut Butter Chocolate Chip and Salted Caramel Crunch. At the trade show, the company will also unveil new packaging for its full line of nine High Protein Low Fat Ice Creams that more clearly touts the unrivaled amount of protein found in each container – 35g. ProYo High Protein Low Fat Ice Creams are now available in nearly 4,500 stores across the U.S., and the company continues to support its fast expansion with robust marketing and sampling programs.

New flavors – Peanut Butter Chocolate Chip and Salted Caramel Crunch

The two newest flavors of ProYo High Protein Low Fat Ice Cream were developed based on consumer and retailer requests for indulgent flavors and increased inclusions. The Peanut Butter Chocolate Chip and Salted Caramel Crunch (MSRP $4.99-5.49/14oz container) meet these demands while also maintaining the ProYo promise of delivering high levels of protein; balanced nutrition; clean ingredients; and an awesome taste and texture that blow away the better-for-you ice cream competition. Like all existing flavors of ProYo High Protein Low Fat Ice Cream, the two new flavors deliver 35g of protein per container (10g serving), along with less than 2g of fat and 120-calories per serving. Plus, like all ProYo High Protein Low Fat Ice Creams, the two new flavors are made with clean ingredients, including rBGH- and rBST-free milk (there are no artificial colors or flavors, and no binders, gums or preservatives in ProYo). They’re also soy-free, Non-GMO, Low Glycemic, and certified gluten-free and OU-D Kosher.

“Our new Peanut Butter Chocolate Chip and Salted Caramel Crunch flavors are the perfect solution for anyone who loves indulgent ice cream but wants more from every delicious bite,” said Nathan Carey, ProYo founder and president. “What’s…

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