Product Development Firm, bb7, Unveils New Concepts to Extend the Range of Electric Vehicles

bb7’s design team generated multiple concepts for the electric vehicle battery range extender.

The leading solution was a range extender pack which would be swappable at service stations. By attaching a fully-charged extender pack on the car, the driver would not have to worry about running out of power.

New product development firm, bb7 unveils solutions to solve an obstacle plaguing the electric vehicle market: battery range anxiety. Electric car owners often ask themselves, “How far can I drive my electric vehicle between charges and what happens if I run out of electricity?” bb7 designed new concepts for battery extension.

Currently, car owners have between 80 and 200 miles of range in their short-range electric cars until the battery must be recharged. For most drivers, the 80-mile range of the vehicle is sufficient for daily trips. However, the prospect of going beyond that battery range affects these car owners in a phenomenon called “range anxiety.” Owners try to increase their driving range by shutting off fans, air conditioning, heaters/defrosters, radio, windshield wipers and other “unnecessary” functions to ensure they can reach the destination before they run out of power.

In addition, the bb7 concepts address barriers to purchase. Electric automobile purchase barriers include apprehension about new technology, car price, battery cost, battery life, and the necessity of installing a recharging station. Buyers often perceive gasoline-powered vehicles to be cheaper and more reliable.

bb7’s design team started with design research. The team analyzed the products, users, use cases and the market, employing a mix of design tools including journey mapping and in-depth interviews to establish user personas. bb7 focused on solving the core issue plaguing electric car drivers and preventing new purchases – battery range. They developed multiple conceptual solutions that can mitigate the problem and keep drivers on the road, worry-free.

“When we work on the ‘fuzzy front end of innovation,’ we use tools like persona development and journey mapping. It’s exciting to uncover insights and create solutions for problems that have just surfaced or have never existed before,” said Nicholas…

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