St. Petersburg, FL (PRWEB)
September 27, 2017
PowerChord, Inc. today announced Store Visitation Lift capabilities – a new service that measures the direct impact of online advertising to in-store traffic and local purchasing. This is the second recent addition to PowerChord’s suite of digital marketing solutions, with the company also launching weather-triggered advertising last month.
An industry leading SaaS company, PowerChord works with manufacturers who sell through independent dealer networks across the US and in Europe. And with nearly 90% of commerce happening offline, PowerChord can now offer major brands an in-depth view of how digital advertising strategies, such as paid search, display, or retargeting ads, drive shoppers into their dealers’ brick and mortar stores.
To influence in-store consumer behavior, Store Visitation Lift leverages location data from consumer smartphones using cell-tower signals, Wi-Fi, and GPS to correlate shoppers that are exposed to online ads and those that set foot into a physical store to purchase.
The ability to close the reporting loop of online advertising to in-store visits provides brands with critical insights to better understand trends within their industries, gauge ad performance, and identify new, hyper-local digital marketing opportunities.
“Being able to properly attribute sales and effectively quantify the impact of digital marketing to dealer revenue is a critical piece of our solutions,” said PowerChord CEO, Lanny Tucker. “These local capabilities will be monumental for strengthening channel participation and dealer-to-consumer engagement for our clients.”
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PowerChord is a leading SaaS company that transforms how brands drive local sales. Their multi-location, customer engagement platform provides businesses with an integrated suite of products and services to control their brand, engage customers, and drive revenue through local sales channels. With the PowerChord Platform, brands can create a consistent and immersive customer experience, power brand loyalty and optimize every touchpoint along the consumer path to purchase.
PowerChord is a 2015 BIA/Kelsey GOLOCAL award winner and has been recognized as a Deloitte Technology Fast 500 company and a Inc. 5000 company. They currently operate…