Population Media Center “Gives Her Allies” with Entertainment Media

Join Us: Population Media Center’s #GETREEL

If one person in a community has a new and better idea about how they might live their life, if it contradicts age-old social norms, they won’t get very far — unless they have additional support.

Population Media Center, a U.S. based non-profit producer of entertainment programming designed to advance human rights and environmental sustainability, is reaching out to supporters and volunteers concerned with global sustainability with the #GETREEL campaign.

From September 12th through October 24th, #GETREEL aims to raise $200,000 USD in unrestricted donations in support of Population Media Center (PMC). Donors can register their support through PMC’s secure on-line giving portal, through text messaging, or via check.

PMC uses the power of entertainment and local story-tellers to advance sustainability, human-rights and environmental conservation around the world. Founded in 1998, PMC’s programs have impacted over 500 million people in 50 countries.

After week one of the campaign, themed “Help Her See It,” PMC had raised over $37,000 from 54 donors – representing 18% of the goal.

The theme for week two is “Give Her Allies.”

“They say no man (or woman) is an island,” says Joe Bish, PMC’s Director of Issue Advocacy. “That’s never truer than in the evolution of social norms: the largely invisible, unquestioned behavioral fabric of everyday life. Long-established and widely practiced, social norms include the daily habits, unwritten rules and normalized behaviors that everyone in the community accepts, and to a large degree, expects. If one person in a community has a new and better idea about how they might live their life, if it contradicts age-old social norms, they won’t get very far — unless they have additional support.”

“Social norms can be good, bad or indifferent,” continued Mr. Bish. “In some places where PMC works, for example, it may be normal for a man to physically hit his wife for cooking dinner late. It may be fully expected that adolescent girls, much younger than 18, will be forced to marry much older men. It may be accepted that girls will only be educated, fed and cared for if there are resources left over…

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