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Popular lifestyle blogger outed as buyer of $4M Brooklyn home

Joanna Goddard, who runs the popular A Cup of Jo lifestyle blog, has been outed as the buyer of this $4.32 million Brooklyn condo.

Realtor.com

Online commenters, who claim to know friends of Goddard, posted comments saying she bought a home in the $4 million to $5 million range with features including a formal dining room.

Realtor.com

A blog post from last month detailing a dinner party shows shots that match this image of the home’s kitchen.

Realtor.com

That blog post also shows photos of this family room.

Realtor.com


In a 2012 post on her popular lifestyle blog A Cup of Jo, Joanna Goddard recounts “pinching pennies” when she moved to New York City from Michigan nearly 11 years earlier. In the entry, she remembers ordering bagels with cream cheese for lunch every day, which cost her $1.50, but couldn’t afford to add tomatoes for an extra 60 cents. Needless to say, her first city apartment was far from luxe.

“[It] was a small one-bedroom sublet in Midtown [that] I shared with a guy friend, and he slept in the bedroom and I slept with a blanket on the old sofa in the living room,” Goddard writes. “Now and again we had cockroaches and, even on the hottest days, we never turned on the air conditioner because we couldn’t pay extra on the utility bill.”

Things seem to be quite different now — especially in terms of her living situation.

Now married to New York Times reporter Alex Williams, with whom she has two young sons, evidence strongly suggests the couple purchased a four-bedroom, four-bathroom condo inside a 25-foot-wide Brooklyn brownstone in 2016 for $4.32 million. The purchase was masked by a limited liability corporation dubbed Masimoto LLC. The unit, located at 229 Degraw St. in Cobble Hill, originally asked $4.85 million, StreetEasy shows.

The intel comes from comments posted on an online forum over the last year.

“From what I remember, it is a big house in Cobble Hill with a private garage, wine cellar, gym, screening room, landscaped backyard, huge fancy kitchen, formal dining room, office and all the mod cons,” writes one commenter, adding that she and Goddard share a mutual friend. “Definitely in the $4 million [to] $5 million range.”

Another commenter in the same thread claims to live in the same neighborhood as Goddard and share a few mutual friends with her.

“She recently moved out of their [three-]bedroom apartment into a new brownstone that’s [4,000-plus] square feet and sold for $4.3 million,” says that individual.

They’re partly right.

This home, which runs 4,100 square feet,…

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