PointSource Recognized for the Evolution of Soccer.com In the Third Annual Digiday Signal Awards

PointSource, an industry leading digital transformation services firm, was awarded the Best E-Commerce Platform & Carts in the third annual Digiday Signal Awards​. The Digiday Signal Awards are presented by Digiday, and recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.

PointSource, a Globant company, is a full service digital transformation firm that designs and develops creative digital solutions that drive real business impact for companies in the insurance, supply chain, retail and healthcare industries. By bringing business, marketing and technology departments together, PointSource helps their clients solve complex problems through digital strategies that are collaborative and innovative, providing value for both internal stakeholders and end users.

In order to achieve Soccer.com’s goal of a complete user experience, PointSource implemented a series of collaborative co-design and co-development (Co-De*) sessions focused on sprint deliverables. These sessions created an environment of early input and established an informed project team by drawing on the combined talents of of strategists, analysts, visual and user experience designers, content authors, architects, business analysts, developers and product owners. The end result was a modernized Soccer.com that delivers a personalized content-driven experience for each soccer enthusiast.

“The Digiday Signal Awards are known for excellence and we’re honored to receive the award for Best E-Commerce Platform & Carts for our work with Soccer.com,” said Stephanie Trunzo, COO and Chief Digital Officer at PointSource. “This industry recognition validates the success of our integrated Co-De* approach to digital transformation.” Barry Pellas, CTO at PointSource, added, “The ongoing collaboration between our talented team and Soccer.com’s stakeholders enabled us to create a site that aligned the goals of their brand with the needs of their customers creating a content-driven and community-inspired commerce experience .”

“This year’s group of Digiday Signal Awards winners represent the very best of a vital part of our industry – marketing and advertising technology providers,” says Digiday Media CEO Nick Friese. “The…

Read the full article from the Source…

Leave a Reply

Your email address will not be published. Required fields are marked *