Playwire Media Inks Deal with Crunchyroll to Maximize Brands’ Reach to 20 Million Passionate Fans

This partnership couldn’t be more perfect or in line with what we do best.

Playwire Media, the largest online representation firm for reaching gaming and entertainment enthusiasts online, today announced a new partnership with Crunchyroll, the world’s largest destination for anime and manga. Playwire Media will exclusively represent Crunchyroll’s OTT, desktop and mobile video inventory in Australia, Canada, LATAM and New Zealand. This partnership marks the seventh major deal this year for Playwire Media and represents their aggressive push toward representing high-quality properties in these countries and throughout the world.

“Choosing Playwire Media to represent our video advertising inventory was a natural fit,” said Henry Embleton, Head of Ad Products & Revenue, Crunchyroll. “We know our community of anime super-fans spend so much time on our web, mobile & CTV(OTT) platforms, and this provides advertisers a great vehicle looking to target our audience. Playwire’s reach and teams in LATAM, Canada and APAC provide advertisers the opportunity to buy targeted campaigns and have a direct point of contact.”

With their 20 million registered users worldwide and a nearly even split between female and male viewers, Crunchyroll perfectly aligns with Playwire Media’s core audience to deliver revenue-driving advertising experiences. Additionally, ninety percent of Crunchyroll’s audience identifies as gamers. Crunchyroll delivers more than 25,000 episodes and 15,000 hours of officially-licensed content directly to viewers. It is available for users on nearly every platform and device including Chromecast, Apple TV, Roku, XBOX, PS4 and Wii, as well as Crunchyroll’s iOS and mobile Android apps.

“This partnership couldn’t be more perfect or in line with what we do best,” said Bradley Bailes, Business Development Manager, Playwire Media. “Through our relationship with Crunchyroll, we will be offering advertisers unparalleled access to a highly-influential audience of young gamers and anime fans on multiple OTT devices, something we haven’t done yet to this scale. This gives our brand partners the ability to reach users during all parts of their daily lives — online, mobile, at home watching TV and in-store…

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