PlaSmart Inc. and Nickelodeon Sign License Agreement for PAW Patrol Branded PlasmaCars®

PAW Patrol branded PlasmaCars

PlaSmart has long resisted the urge to license or to enter into any other marketing agreement with its flagship ride-on, The Original PlasmaCar®,” says PlaSmart CEO Tim Kimber. “But, every now and then a win-win opportunity may present itself.

PlaSmart Inc., a Canadian-based, international distributor that selects products that are smart, simple, and fun, and Nickelodeon, the number-one entertainment brand for kids, have signed a license agreement to manufacture and sell PAW Patrol-branded PlasmaCars® into the U.S. market over the next two years. Design work is now underway by these two iconic brands to develop three PlasmaCars® featuring beloved PAW Patrol characters Chase, Marshall and Skye. The new PAW Patrol-branded PlasmaCars® will be available through specialty and online retailers in November, 2017.

“PlaSmart has long resisted the urge to license or to enter into any other marketing agreement with its flagship ride-on, The Original PlasmaCar®,” says PlaSmart CEO Tim Kimber. “But, every now and then a win-win opportunity may present itself.”

Currently in its fourth season, Nickelodeon’s hit series PAW Patrol is the number-one preschool show on all TV and follows a heroic pack of pups on their adventures to protect their community of Adventure Bay.

About The Original PlasmaCar®

In December 2002, while walking through a mall in Ottawa, Canada, PlaSmart CEO Timothy Kimber met Bin Chen. Mr. Chen was in business importing products from China to sell at retail. One of those products was an unusual ride-on toy that was not powered by batteries, gears, or pedals, but by moving the steering wheel back and forth. Kimber negotiated the rights to distribute and market the product under the name PlasmaCar® and, at the beginning of 2003, Kimber founded PlaSmart Inc.

The Original PlasmaCar® has continued to intrigue and fascinate throughout the ensuing years. Riders simply sit, put their feet up on the footpads, turn the steering wheel, and away they go, reaching speeds of up to 6 mph on smooth, flat surfaces. Not just for preschoolers, PlasmaCar® supports up to 220 lb. so parents and grandparents can ride, too. While PlasmaCar® was designed as a…

Read the full article from the Source…

Leave a Reply

Your email address will not be published. Required fields are marked *