Coeur d’Alene, ID (PRWEB)
September 18, 2017
Pita Pit, the “Fresh Thinking, Healthy Eating” brand focused on value and quality through delicious, healthier food options continues to strengthen its positioning in the quick service segment with the hiring of industry veteran Doug Reifschneider as its new Vice President of Marketing. Bringing years of experience in the restaurant franchise space, Reifschneider will be focused on developing innovative campaigns, improving restaurant technology and will look to further enhance Pita Pit’s loyal fan base and market position.
“What attracted me to join the Pita Pit team was the ‘fresh thinking’ approach they take to their business,” said Reifschneider. “Even their interview protocol was different than anything I had experienced in the past. Through discussions with the entire Pita Pit team, I realized there was a unique opportunity to grow the brand, increase the footprint of the restaurants as well as increase guest awareness across the country.”
Reifschneider has a seasoned background in the fast-casual sector, specifically in the franchise space. He most recently served as Vice President of Marketing for Firehouse Subs. In this position Reifschneider grew the brand’s marketing department from a one to 16-person team to help facilitate the growth of Firehouse Subs from 235 to over 1000 restaurants during his tenure. Under his leadership, the marketing team strengthened brand equity through several successful marketing campaigns. The growth the concept experienced was propelled by investment spending by franchisees in the system, and the investment spending was validated through various test markets. Increased spend bought more advertising and proved ROI through appropriate sales growth.
Before his time with Firehouse Subs, Reifschneider served in various roles in field and corporate marketing for Fazoli’s, Hardee’s and Wendy’s. Utilizing his strong marketing base in the franchise space, Reifschneider will leverage his industry experience to help take Pita Pit to its next level of growth by focusing on increasing visitor frequency and ultimately restaurant sales and profits.
“We’re excited to bring Doug on as a member of the Pita Pit executive team as he’ll provide valuable insight to our entire organization,” said Peter Riggs, CEO of Pita Pit USA. “His…