Philadelphia PA (PRWEB)
September 22, 2017
Philadelphia Zoo announced today that it received “Top Honors” in multiple categories including Marketing, Sustainability and Exhibit Innovation at the Association of Zoos and Aquariums (AZA) Annual 2017 Conference, the largest, most comprehensive zoo and aquarium professionals’ event in the country.
As one of the country’s most pioneering animal conservation institutions, Philadelphia Zoo offers award-winning exhibits, outstanding education and conservation programs, exceptional guest services and a continued commitment to excellence. Acknowledged for these accomplishments at the AZA Conference, Philadelphia Zoo continues to set the standard for zoos around the globe.
“The AZA Marketing Excellence Award recognizes the originality and expertise of the marketing team at Philadelphia Zoo for creating engaging, imaginative messaging to share our mission and our stories with the public,” said AZA President and CEO Dan Ashe.
In 2016, Philadelphia Zoo launched, “The Zoo Changes You” a campaign that highlights Philadelphia Zoo as an experience that changes visitors at their core – the way they see, enjoy and appreciate life. The campaign communicated ways in which the Zoo takes people out of their rigorously scheduled, screen-focused routine, to help people see how diverse and beautiful our world is, how important we are to one another and where we all fit within it. The message invites visitors to see themselves and one another anew-after looking through the eyes of their loved ones at the spontaneous and genuine ways animals interact, guests walk away with a refreshed perspective and a new appreciation for one another. In other words, The Zoo Changes You.
“Philadelphia Zoo brings animals and people together in a way most will never get to experience in their lifetime. With this campaign, we felt we had an opportunity to share how a visit to the Zoo has the ability to shift perspectives and help people appreciate the wonder and diversity of the planet we all call home,” said Philadelphia Zoo President and CEO Vikram H. Dewan. “In other words, we wanted to convey the idea that the Zoo really does change you.”
AZA’s Green Award recognizes outstanding environmental consciousness and green practices and programs that reduce the environmental impact of an organization. For…