Our partnership with Performance Horizon extends the ability of brands to develop an omnichannel view of customers in a privacy-compliant manner, and to engage them efficiently and impactfully across channels, including partner and affiliate marketing.
San Francisco, CA (PRWEB)
June 22, 2017
Performance Horizon, a provider of a leading enterprise SaaS platform for scaling partnerships, today announced it was accredited as the first platinum-level partner in the affiliate marketing category by LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution.
Performance Horizon allows brands to take direct control of their partner and affiliate marketing programs to deliver superior consumer experiences, increase customer acquisition, and drive high-margin revenues. In 2016, Performance Horizon and LiveRamp innovated a privacy-conscious means to provide an industry solution for brands to tie offline sales to online affiliate partner marketing activity.
Performance Horizon’s enhanced LiveRamp platinum-level accreditation expands these capabilities, enabling brands to resolve granular partner and affiliate marketing activity data from across channels and devices to privacy-compliant identifiers.
“Partner and affiliate marketing play a significant role in customer acquisition and retention for brands in travel, retail, and financial services. This, combined with an ever-growing number of marketing channels and consumer devices, makes it critical for brands to be able to incorporate partner and affiliate marketing into their omnichannel view of the customer,” said Pete Cheyne, Performance Horizon, chief technical officer. “The new capabilities from our LiveRamp partnership provide our clients competitive advantages in today’s complex marketing…