OTA Requests Public Comments for 2018 Online Trust Audit Methodology

Online Trust Alliance

It is critical for organizations to keep pace with the latest best practices in security and privacy, whether they’re related to new attack vectors, vulnerabilities, regulation or user choice and control.

The Online Trust Alliance (OTA), an Internet Society initiative, today issued a call for public comments about criteria for inclusion in its 2018 Online Trust Audit. Now in its tenth year, the Audit is recognized as benchmark research evaluating responsible online privacy and data security practices of more than 1,000 consumer-facing organizations across the public and private sectors.

“It is critical for organizations to keep pace with the latest best practices in security and privacy, whether they’re related to new attack vectors, vulnerabilities, regulation or user choice and control,” said Jeff Wilbur, director of the OTA Initiative at Internet Society. “When organizations don’t adapt their online security and privacy practices, consumer trust in them is impacted. The goal with the Online Trust Audit is to increase consumer confidence by providing prescriptive online security and privacy advice for organizations, and recognizing those who go beyond basic compliance and truly embrace stewardship of consumers’ data and privacy.”

As the only comprehensive, independent, online trust benchmark study, OTA evaluates sites in three primary categories for the Audit – security, privacy and consumer protection. The Audit includes over 60 criteria ranging from email authentication, site security and privacy policies to prevalence of third-party data tracking and sharing to presence of a vulnerability reporting mechanism. Sectors evaluated include banking, ecommerce, online services, content, ISP/hosters and government agencies.

The primary goals of the Audit include:

1.    Providing benchmark tracking of industry standards and best practices.

2.    Giving prescriptive tools and resources to aid companies in enhancing their practices. 

3.    Rewarding and recognizing organizations achieving top scores, demonstrating a commitment to online trust and consumer protection.

This year a record 52 percent of OTA audited sites achieved scores of 80 percent or higher and…

Read the full article from the Source…

Leave a Reply

Your email address will not be published. Required fields are marked *