One night in early 1927, MGM’s movie studio boss Luis B. Mayer along with actor Conrad Nagel, director Fred Niblo and film producer Fred Beetson, were casually enjoying their dinner, discussing about potential promotional practices that could help boost the popularity of filmmaking as well as benefit the film industry, when they came up with the idea of creating an organizational group that would reward excellence in filmmaking. In less than a month, 36 prominent figures of the movie industry met at the Ambassador Hotel in Los Angeles, to found the Academy of Motion Pictures, Arts and Sciences – among them: Cecil B. DeMille, Douglas Fairbanks and Mary Pickford.
Since then, the Academy Awards (also known as The Oscars) have become the most prominent awards ceremony in the filmmaking industry rewarding excellence of cinematic achievements. Planned and overseen by the Academy, the Oscars are given each year at a formal ceremony that attracts the interest of millions of spectators worldwide. In 2011 alone, the Academy Awards ceremony was seen by more than 52 million Americans and another 300 million viewers worldwide. This year, the Oscars are scheduled to be held on February 24, at the Dolby Theatre in Los Angeles – so please avoid making any plans for that date and instead get ready to watch red carpet fashion, prominent movie stars parading, and emotional Award winning speeches.
But what do you love the most about the Oscars? What can you not wait to see on Oscars night? As you’ve probably guessed by now a Jeebboo poll (www.jeebboo.com) was created: “What is the most astonishing moment of the Oscar ceremony?”
The majority of the Jeebboo members (47%) selected ‘The Red carpet’ – who can blame them? The Red carpet is the world’s biggest runway, with numerous prominent actors/actresses making emphatic appearances; women nominees especially are famous for wearing (perhaps ‘promoting’ would more accurate) famous designer creations…