Orthodontics’ Horribly Ugly Yesterday to Sleek, Beautiful Today and Tomorrow—CDA Leads the Way

Dr. Moore, owner of CDA, discusses Invisalign and the growing market.

Just ask anyone old enough to remember what it was like being an orthodontic patient back in the 1970s or 1980s, with headgear so wired up and containing so much metal that jokes about radio reception abounded. But thanks to products such as Invisalign, orthodontics today is so discreet that its treatments can barely be observed. As a result, it’s now a billion-dollar industry and is, in fact, expected to reach $4.71 billion by 2021, and CDA is part of this movement.1

The orthodontics industry’s stellar growth is attributed to numerous factors, which include the growing number of patients with malocclusion, jaw pain, tooth decay and loss, and even jaw diseases. Where orthodontics was once almost exclusively used in treating children, today—because straightening methods are virtually unseen—patients now comprise a large number of adults, as well. People both young and old are taking advantage of increasing disposable income, and are generally part of the expanding middle-class population. Due to today’s real-time connected media, there is also increasing awareness of advanced orthodontic treatments among consumers. Lastly, exponential technological advancements in orthodontic products are fueling the growth of the orthodontic supplies market.

“For those of us who view cosmetic dentistry as an art form, the state of orthodontics today is a complete blessing,” said John Moore, DDS, a leading light in cosmetic dentistry. “Products such as Invisalign mean that state-of-the-art orthodontic treatments no longer interfere with anyone’s appearance, nor with their business or social life. Appearance is painfully important to children and teenagers, and also to single young adults and businesspeople.”

Focusing in on Invisalign, the product’s developer and manufacturer, Align Technology, reported increased utilization rates for last year.2 Utilization by North American orthodontists increased from 10.4% to 12.6%, and by North American general practitioners from 3% to 3.1%. U.S. clear aligner shipments also increased by 20% over the first quarter of 2016. Additionally, Invisalign experienced robust international growth—utilization was up from…

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