More than half of the weekend’s online purchases were placed on mobile devices, according to data from Adobe Analytics. Visits to physical stores, meanwhile, fell as many retailers offered the same deals online as they did in-store.
Online sales soared to record highs this Thanksgiving weekend, as more Americans used their smartphones and tablets to shop from home.
More than half of the weekend’s online purchases were placed on mobile devices, according to data from Adobe Analytics, which measures online transactions by the 100 largest U.S. web retailers.
Visits to physical stores, meanwhile, fell as many retailers offered the same deals online as they did in-store.
As of Monday morning, Americans had spent nearly $14 billion online since Thanksgiving Day, when many companies started their Black Friday sales.
The company added that Cyber Monday was expected to be the biggest online shopping day in history.
As of 4:30 p.m. Eastern time, retailers had racked up $3.4 billion in online sales, a 17 percent increase from last year.
“The holiday shopping weekend was extraordinary for online retailers,” Sucharita Mulpuru-Kodali, an analyst for market research firm Forrester, said in an email. “Consumer confidence is high and retailers have been aggressive with broad sitewide or category-wide discounts, which have also helped encourage shoppers to open their wallets.”
Sales growth from Thanksgiving through Sunday, she added, topped Forrester’s average holiday growth estimate of 12 percent. The firm is now forecasting a 16 percent uptick for the holiday weekend.
Many brick-and-mortar retailers highlighted their internet sales. Department-store chain Kohl’s said its website had a “record-breaking” Thanksgiving, with nearly 16 million online visits that day, while rival JC Penney said online traffic had increased “double digits” the week of Thanksgiving, as consumers used mobile devices to buy diamond jewelry, furniture and refrigerators.
“Traffic peaked on Thanksgiving Day, with the site receiving more visits than any other day this year,” JC Penney said in a Friday blog post.
Amazon.com, the country’s largest online retailer, has yet to report holiday shopping results, except to say it sold more than 200,000 toys in the first five hours of Black Friday, and that its…