Google Adwords is by far the most used online advertising platform by marketers all around the world. The reason is not far-fetched. Google Adwords provide some important marketing and advertising benefits for its advertisers. It helps advertisers in a diverse number of ways.
Three major benefits of the Adwords platform include the following:
- The first benefit is relevance; by relevance we mean the platform allows advertisers target their audience based on their location, demographics and language.
- The second one is Return On Investment (ROI); the system allows advertisers measure their cost as against their benefit. This means that the advertiser is able to make meaningful adjustments to improve his or her Return On Investment (ROI).
- The third one is reach; millions of people around the world now use the internet to find products and services. Others come there to find information from various numbers of websites. Therefore by using Google Adwords, advertisers are able to reach millions of people online with exactly what they are looking for.
Anyone who is familiar with using the system will agree that it is the most advanced and comprehensive one in the industry. Everything is organized into accounts, campaigns, ad groups and keywords. Your account is the top level structure followed by campaigns in that order. The advertiser can set how much he or she is willing to spend in a day on his or her ads. He or she is allowed the freedom to set the maximum cost at the campaign level, ad group level or at the keyword level.
The advertiser is able to manage multiple accounts by using the My Client Center (MCC). My Client Center can also contain other MCCs under it. It gives the flexibility to manage all these accounts for your clients without having to login to their accounts one after the other. You have access to the accounts from one exclusive interface.
From the MCC, you can add new accounts, link up existing ones, arrange accounts, create and manage rules for…