Over the past two years, we’ve noticed a remarkable rise in customers purchasing cremation jewelry. This surge in sales has compelled us to offer a new, exclusive collection.
St. Paul, MN (PRWEB)
June 21, 2017
Believe it or not, one segment of the retail accessory market that’s quickly gaining popularity is Cremation Jewelry. How weird is that?
As it turns out, apparently not that weird. Or bizarre. Or morbid, considering the dramatic increase in consumers purchasing necklaces, bracelets and pendants that contain a secret compartment for a bit of ash, a lock of hair or threads from a favorite piece of clothing belonging to a deceased loved one. While death and baubles would seem unlikely bedmates, this intriguing development in the jewelry industry might have Hermes or Gaultier wondering: “Why didn’t I think of that?” – and maybe now they have.
But even so far as specialty markets go, the dramatic upward trend in jewelry for ashes is having a considerable impact in the cremation memorial retail business. The number of people choosing cremation has surpassed that of burial and continues to grow. This trend along with the customization of memorial rituals, jewelry for ashes offers a uniquely poignant way to keep the memory of a loved one close. And, unlike other jewelry lines, customers tend to buy multiples so that they can “share the ashes” with other family members.
If you’re wondering if this is “fake news,” a quick search engine fact check reveals just how rapidly this segment of the jewelry market is growing. According to Google, the average monthly search for cremation jewelry rose from 18,000 searches in 2014 to 40,500 in 2016 – an increase of 125% percent. A remarkable growth…