Apple lovers in Asia and Australia were less than impressed with the iPhone 8 when it hit stores Friday morning but New Yorkers turned out with the usual fanfare, complete with long lines, hours of waiting and Apple’s very own “hype man” to get people excited.
Hundreds of people were outside of the Apple 5th Avenue flagship store Friday morning in a line that stretched halfway down 58th Street for their chance to get the new iPhone 8, which boasts a new glass back and 4K video shooting capabilities.
An Apple employee “hype man” stood near the entrance to the store, getting people excited for the phone, “wooing” and clapping as customers filed in.
“We are so excited because [it’s] the first day in all the world [the phone is out],” Rafael Rodrigues, 33, told The Post, adding he was up at 6 a.m. to get a good spot in line.
Rodrigues, his wife Daniele and their 3-year-old son Miguel came all the way from Brazil just to get the new phone because they didn’t want to have to wait until December when it comes out in South America. It’s also much more expensive there, Rodrigues said.
He added the phone has a “great camera” and a “good screen.”
Julie Kanan from the Upper West Side commented on how well organized the event was.
“I think people really get it. Apple has it organized well. They got it down, they’ve got lots of support people around, so I think that makes it simple and easy.”
Everyone inside the store is “excited” and “focused”—concentrated only on getting their new tech and getting out of the store. Kanan is excited about the new features.
“I love them all — I’m excited about the camera of course,” Kanan gushed.
“Just all the stuff people love, it’s all glass, it’s got the touch-sensitive screen and everything.”
Despite the hype and excitement on Fifth Avenue, the iPhone 8 has gotten lackluster reviews, experts saying it’s hardly any different than the iPhone 7.
Others have said the staggered launch—and the much more exciting iPhone X in the horizon—has hurt Apple more than it has helped.
“I think demand is down from last year, for no other reason than you have another flagship phone,” Neil Cybart, an Apple analyst at Above Avalon, told the Financial Times.