Nonprofits Need Marketing Automation – Lead Liaison Knows Why

The kit covers the range of functionality that Lead Liaison offers, utilizing omni-channel marketing which fuels fundraising.

Marketing automation provider, Lead Liaison, announced this week that they have added another valuable collection of content to their library of resources. This collection is specific to nonprofit organizations, and has been dubbed their “Nonprofit Kit.”

Nonprofits have meaningful stories to tell, but often times lack the manpower and budget to make the desired impact. Attracting donors and increasing donations positively influences the communities around them. It’s becoming evermore important to track marketing efforts, communicate more efficiently, and increase brand awareness. This is why Lead Liaison took it upon themselves to create a “kit” that is tailored specifically to nonprofits.

The nonprofit kit includes a to-do checklist used for implementing a marketing automation strategy, specific to nonprofits. It contains case studies and testimonials that give color and context to the strategies that Lead Liaison recommends. The kit even includes a presentation that can be passed along to decision-makers, designed to help user-level employees demonstrate the benefits of implementing marketing automation to their supervisors.

Lead Liaison’s Nonprofit Kit encourages nonprofits to trigger personalized communication post-donation, and to build a communication plan to nurture potential online donors, current givers, or people who have given in the past. The kit covers the range of functionality that Lead Liaison offers, utilizing omni-channel marketing which fuels fundraising.

Capabilities like Lead Liaison’s website personalization solution, called SiteEngage™, allows nonprofits to connect with their customer or donor, identify what they are looking for, and provide content that better meets their needs and expectations. Lead Liaison also collects and manages donor information that might be otherwise overlooked or tossed aside. According to Neon CRM, 57% of nonprofits say they aren’t getting the most out of their donor data when it comes to crafting fundraising strategies. Lead Liaison also provides a CRM, OneFocus™, to aid nonprofit organizations with donor tracking as they progress…

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