New Touchpoints Plug-and-Play Integrations Solidify MindTouch as a Leader in Full-Journey Customer Engagement Software

MindTouch, the leading provider in modern product documentation and help content solutions for the enterprise, is proud to announce Touchpoints integrations. MindTouch Touchpoints easily integrate product documentation with enterprise-wide web properties, including CRM, e-commerce, ticketing systems, company websites, and more to provide a seamless customer experience.

Truly “plug and play,” Touchpoints are easily controlled and configured by non-technical content managers through the application’s web interface. According to Gartner, “Application integration leaders can empower frontline colleagues with DIY capabilities that both encourage innovation and mitigate risks.” In this spirit, MindTouch Touchpoints are aimed at the customer who needs secure integrations without the added expense of third-party systems integrators. In addition, keeping control of integration code in-product mitigates security concerns posed by third-party integration solutions.

MindTouch CEO Aaron Fulkerson emphasized the value Touchpoints deliver. “MindTouch Touchpoints, first and foremost, empower companies to create engagement throughout the customer journey,” he said. “MindTouch customers now have access to quick and easy integrations to create a single source of truth for product information across their web properties.”

Touchpoints in your CRM or ticketing system provide a convenient way to search and share targeted product content with customers and prospects, leading MindTouch customers to report up to 63% in ticket deflection. “After implementing our ticket deflection Touchpoint, we’ve seen a quarter of a million dollars saved each year from our users being able to self serve,” said Joe Lodin, Documentation Manager at Cisco Meraki.

E-commerce Touchpoints extends contextually relevant product help…

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