New Survey Finds 80% of Product Selection by Engineers is Determined by Manufacturer Website and Quality of Digital Data

A Simple Path to Quality Data is the Key to Success

Manufacturers that deliver the best digital customer experience will come out on top.

CADENAS PARTsolutions has released the findings from a survey of engineers from more than 500 companies, revealing details on how industrial buyers choose and specify the parts they purchase. The results of the 2017 Industrial Sales and Marketing Report provide valuable insights for discrete component manufacturers about the purchasing habits of their primary audience: design engineers. The results reveal the importance of the digital customer experience for engineers who specify products for purchase.

“Engineers and industrial buyers are telling us that they expect the same digital tools and experience as in their consumer lives,” says Jay Hopper, President and COO of CADENAS PARTsolutions. “Manufacturers that deliver the best digital customer experience will come out on top.”

By providing easy to use tools and on-demand access to rich digital product data, manufacturers can increase sales by ensuring their products are specified for purchased in the design process, says Hopper.

A Simple Path to Quality Data is the Key to Success

Engineers were asked which website features influenced them the most when selecting supplier parts online. The results revealed that the most important features are a “simple and easy to use website” and “native CAD model downloads,” as well as the quality of available product data. Engineers want a simple path to get the accurate product information they need and get back to work.

80% of Engineers Choose Suppliers According to Quality of Native CAD Data

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