Morini Brands Launches Risofu™, New Food Innovtion to Break the Mold in Popular Plant-Based Meat Category

“I was inspired to create Risofu years ago, after learning about a rice-based tofu (as opposed to soy) used in the Shan Region of Asia for thousands of years. Initially, we went to market with the Bahama Burger, a line of pre-formed patties made with Risofu. Over time, it became increasingly clear consumers were bored with preformed foods and so I set out to transform Risofu – and the category – by creating a bulk ground product that can be crafted into whatever the consumer wants. We see this as a transformative new food innovation,” said Christopher Morini, CEO of Morini Brands. Mr. Morini continued, “While the research and development on this was quite extensive, the results are quite simple: If you can make it with ground meat, you can make it better with Risofu. And, more importantly, you can Make if Your Way! And we think that’s important to today’s savvy, health-conscious consumers.”

In addition to offering consumers the ability to “Make it Your Way”, Risofu has other appealing attributes: similar protein and nutrient content to that of meat without the saturated fats & cholesterol, vegan, made with whole-grain organic ingredients, gluten free and free of the top 8 allergens, including soy. “Consumers who are seeking to reduce meat consumption at home — or at their favorite restaurant — will be excited to learn they now have greater recipe flexibility when it comes to crafting nutritious meat-free dishes. And for those not wanting to go completely vegan, Risofu blends easily with any ground meat, creating a simple way to reduce meat consumption while still enjoying their favorite foods. There are other new entrants into this alternative meat category that are generating “buzz”, but we feel Risofu is going to appeal to vegans and flexitarians in ways these others just can’t,” states Tina Nelson of Tradewinds Food Solutions, advisor to Morini Brands.

Based on client tests in the foodservice channel, it is anticipated that there will be significant demand for Risofu. The company has recently licensed manufacturers and is in discussions with a number of interested partners. Mr. Charlie Manis, President and CEO of Vanguard Culinary stated, “Risofu is truly innovative, versatile, along with numerous features and benefits. Risofu opens up a wide range of…

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