DALLAS, TX (PRWEB)
August 09, 2017
MOOYAH Burgers, Fries & Shakes’ Taste to Try series is back with another delicious offering: The A-Wonderful. Stacked high with two four-ounce Certified Angus Beef patties, melted American cheese, Applewood smoked bacon, grilled onions and A.1.® sauce on a freshly baked potato bun, The A-Wonderful is sure to become a fan favorite. The A-Wonderful will be featured between August 1 and 31 but is available year-round.
Designed to encourage Guests to take advantage of MOOYAH’s fresh ingredients that can be used to create endless meal combinations, the Taste to Try campaign launches a new featured sandwich every month. Since its introduction in 2016, the campaign’s signature items have become a monthly tradition; Guest checks with Taste to Try recipes average 29 percent higher than checks without.
“The Taste to Try campaign has been a hit since day one. It really resonates with our Guests across the country—we’re featuring delicious recipes they have available to them using our premium, fresh ingredients,” said Natalie Anderson-Liu, vice president of marketing for MOOYAH Burgers, Fries & Shakes. “The A-Wonderful allows us to take our top quality, Certified Angus Beef to the next level, and shines a light on our system-wide commitment to serving our Guests the best possible ingredients in the most delicious combinations possible.”
That passion for setting a new standard for excellence when it comes to serving quality food is nothing new for MOOYAH—the better burger brand has been upgrading its menu all year. Heading into 2017, the brand made the switch to Certified Angus Beef, which meets 10 science-based specifications that uphold higher qualifications than USDA Prime, Choice and Select. MOOYAH also launched all natural chicken on its menu this past spring, featuring builds such as the Grilled Chicken Avocado Club and the May Taste to Try, The Grilliant.
“Between our 10th birthday celebration this year and our menu upgrades, our passion for making the MOOYAH brand better is stronger than ever before. Every update that we introduce—including our Taste to Try items—are designed to enhance our Guest and franchisee experience,” said Michael Mabry, president and COO of MOOYAH. “Ultimately, the changes that we make to our menu and ingredients we use to craft our burgers make a big…