MOOYAH Burgers, Fries & Shakes Celebrates 10th Birthday with $15,000 Donation to No Kid Hungry

On July 10th, 2017, MOOYAH Burgers, Fries & Shakes held a system-wide event to celebrate its 10th birthday with ten percent of the day’s sales benefiting No Kid Hungry, a non-profit organization dedicated to battling childhood hunger. The Dallas-based better burger franchise easily exceeded its $12,000 fundraising goal and donated $15,000 to No Kid Hungry, which will give access to 150,000 meals for children in need across America.

The day-long birthday party rewarded the first 100 in-restaurant transactions with limited-edition t-shirts, and cake pops were given out with shake purchases all day long. The birthday party also included a 10-patty cheeseburger eating event where ten brave participants at each participating location chowed down on a 3.31-pound burger piled high with ten Certified Angus Beef® patties and ten slices of American cheese on MOOYAH’s signature non-GMO, baked-in-house potato bun.

“The 10th birthday party was a big event for us,” said Natalie Anderson-Liu, vice president of marketing for MOOYAH Burgers, Fries & Shakes. “We love how our franchisees and Guests embraced this milestone event for our brand and came together to celebrate in true MOOYAH style — with a Seriously Fun party that benefited a charity that is close to our hearts.”

In addition to the outstanding philanthropic outcome, MOOYAH’s net sales on July 10 were 24.5 percent higher than the six previous Mondays. Receipts scanned on the MOOYAH loyalty app saw an increase of 105 percent over the previous six weeks’ average. In addition to donating ten percent of the day’s sales, MOOYAH also kicked in an additional ten cents for every post on social media that featured the hashtag #MOOYAH10.

“This event was a success for us all around,” said Michael Mabry, president and COO of MOOYAH Burgers, Fries & Shakes. “We were able to rally our system together to create a day of fun events and promotions to thank our loyal Guests that have helped our brand grow over the last ten years. Though we’re ten years old, we are just getting started and look forward to continued growth (and fun!) over the next ten years and beyond.”

At MOOYAH, Guests have the advantage of choosing from a variety of bun options, such as baked-in-house artisan potato or multigrain wheat non-GMO buns and hand-crafted lettuce buns…

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