Mike Martinez Joins DealerOn as Chief Strategy Officer

DealerOn Adds Mike Martinez as Chief Strategy Officer

“In my role as DealerOn’s Chief Strategy Officer, I’ll focus on growing our sales and marketing departments by providing strategic direction.” – Mike Martinez

DealerOn is excited to announce that Mike Martinez is joining its team as Chief Strategy Officer this month. A digital sales & marketing veteran, Martinez will apply his expertise to DealerOn’s high-converting, results-driven website platform to help grow the company in the years to come.

“As we’ve grown into one of the largest website providers for the automotive industry, DealerOn has always looked to add top-tier talent and leadership to our team,” said CEO & Co-Founder, Ali Amirrezvani. “I’m proud to have Mike join us and look forward to the value he’ll bring to the table. He has unique experience in helping dealerships with turnkey digital solutions, and his work with Cobalt proves that he knows how to navigate the ever-changing waters of digital services with both innovative strategies and proven results.”

Martinez comes to DealerOn from a long career in digital marketing, both in automotive and out. He has worked for a variety of companies, from start-ups to Fortune 500s, and began his career at Lucent Technologies and the Microsoft Corporation before being appointed to vice president of marketing for The Cobalt Group.

It was Martinez’s vision and leadership that helped launch Cobalt’s sales & marketing team, as well as their website platform, which ultimately grew Cobalt into one of the largest digital providers in automotive. He also held leadership positions with AutoPoint’s DMEautomotive, and co-founded Four Creeks, which specialized in IP-based broadcast voice messaging.

On the new position, Martinez said, “My strategy for moving forward in the digital marketplace comes from creating the new. In my role as DealerOn’s Chief Strategy Officer, I’ll focus on growing our sales and marketing departments by providing strategic direction.”

DealerOn is poised to continuing growing as an industry leader, now equipped with Martinez’s vast experience, extensive background, and entrepreneurial spirit. They will continue to be a premier provider of faster…

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