Qorus and Kramer Levin have developed one of the most intuitive legal marketing solutions on the market – designed by legal marketers, for legal marketers.
Las Vegas (PRWEB)
August 09, 2017
Qorus, a leading provider of Microsoft-based pitch, proposal and RFP solutions, will be showcasing its popular legal marketing and business development solution at at the Microsoft booth ILTACON 2017.
A LEGAL MARKETING & BUSINESS DEVELOPMENT SOLUTION SHAPED BY LEGAL MARKETERS
The Microsoft partner developed this solution with help from premier law firm, Kramer Levin. At the time, the firm’s marketing team was manually updating bios, experience and practice service descriptions across the firm’s website, deal matter and RFP content. The firm also wanted an easier way to collaborate on pitches, which required formatting by the firm’s in-house graphics team, who often worked extra hours to get through their heavy workload.
Chief Marketing and Business Development Officer, Jennifer Manton explains, “We were looking for a solution that was intuitive and easy to use, and that could integrate with our current and future website CMS. After a while, we realized that what we wanted did not yet exist, so we started looking for a vendor that would be willing to work with us to create something new. Qorus came highly recommended, and we began working with them in 2014 to build a next-generation content and pitch solution for the legal industry.”
Kramer Levin and Qorus worked intensively on the solution for a period of six months. The firm’s marketing and business development team played a big role in shaping the solution. As a result, Qorus and Kramer Levin have developed one of the most intuitive legal marketing solutions on the market – designed by legal marketers, for legal marketers.
SIGNIFICANT TIME SAVINGS
“As a result of implementing this solution, we have calculated that we spend almost 30% less time creating and managing content. We simply make sure that the content stored in the website CMS is up to date, and Qorus ensures that all related content is automatically updated everywhere else. This has also helped us increase pitch output by about 25%,” says Manton.
“The Word and PowerPoint templating features mean that our designers now spend half as much time formatting content…