It was really a great experience getting to work with some of the best minds in branding, content, and marketing strategy.
Ballston Lake, NY (PRWEB)
August 31, 2017
Meticulosity and project partner McCann Canada have launched an all-new Canadian website for California Closets after months of meticulous planning, development, and brand strategy. California Closets, a subsidiary of FirstService Brands, faced an issue many global brands face – how to be relevant to Canadians and feel like a “Canadian company” while still representing their global brand. To solve their problem, California Closets engaged branding and advertising leaders McCann Canada along with enterprise web development agency Meticulosity to create an all-new website that was inspired by their corporate brand while still speaking directly to Canadian buyers.
“It was really a great experience getting to work with some of the best minds in branding, content, and marketing strategy. This was a truly interdisciplinary collaboration between California Closets, McCann, and Meticulosity. The outcome was a site that not only looked great, but has tailored content that speaks to each visitor while being built on an efficient and reliable software platform.” – David Ward, President of Meticulosity
The new Canadian website is an incremental evolution of design, content, and functionality from their existing US website. The Canadian site offers a unique localized experience that customizes content for visitors from their respective California Closets franchise market. In addition to the new user experience and design, the site is also powered by an all-new content management backend that is faster, more efficient, and easier to use for California Closets’ web team.
“It was important that we built a website for Canada that spoke to local markets and Canadian buyers yet was on-brand with our corporate vision. Our new website accomplished a balance of local content and media along with brand voice to make this marketing strategy a success.” Samara Toole, Chief Marketing Officer, California Closets
User experience and best-practice mobile design drove many of the decisions behind the redesign. Meticulosity and McCann Canada worked directly…