MetaX Hosts “Blockchain Bootcamp For Advertising” Livestream during Advertising Week 2017 At Microsoft Technology Center in Times Square

Blockchain Bootcamp for Advertising – September 27, 2017

WHAT:     “Blockchain Bootcamp for Advertising” is an invitation-only event for senior digital advertising executives who want to learn about blockchain technology, and how to implement blockchain-based initiatives within their organizations. The day will feature a range of industry professionals at the forefront of exploring and utilizing blockchain-based technologies.

WHEN:     September 27th, 2017 from 1-5 p.m. EST

WHERE:    The livestream will be hosted at:

WHO:     Sponsored by MetaX (, we will be joined by an esteemed list of digital advertising executives.

Full schedule can be found:

1:00 – 1:50 pm: Welcome & Beginners Guide to Blockchain – and Why Should Advertising Care?

Been hearing about blockchain lately? Get used to it because blockchain-based technology is the future and is here to stay. This presentation will go through the basics of blockchain – what it is, how it works – and examples of how blockchain-based protocols and applications can be applied to problems specific to digital advertising.

Ken Brook, CEO, MetaX

Praneet Sharma, CTO, Method Media Intelligence

2:15 – 2:30 pm: Microsoft & Blockchain: A conversation with Yorke Rhodes

Microsoft is betting big on blockchain and is involved with a range of innovative solutions. In this fireside chat, we’ll hear first hand from Yorke Rhodes, Global Business Strategist of Microsoft about Microsoft’s exciting, new blockchain venture.

Yorke Rhodes, Global Blockchain Business Strategist, Microsoft

2:30 – 3:30 pm: Blockchain & Publishers

Publishers have their own set of challenges, which means they need their own set of solutions. How can blockchain help publishers make more money? Run sales departments? Create stronger relationships with their advertisers? Improve reader experience? This session brings a group of forward-thinking industry experts to hash out how and where publishers can utilize blockchain technology.

Rob Beeler, BeelerTech (Moderator)

Ken Brook, CEO, MetaX

Richard Bush, Chief Product and Technology Officer, NYIAX

Elisabeth Murray, SVP, Digital Ad Operations, TEN: The Enthusiast Network


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