MetaX Completes $10 Million adToken (ADT) Sale

MetaX, a blockchain technology company driving development and adoption of open platforms for digital advertising, completed its token sale of $10 million on June 26th.

  • The launch sold out in one block.
  • The sale reached the cap of 10 million USD in 23 seconds
  • A total fixed supply of 1,000,000,000 adTokens were issued

MetaX and ConsenSys jointly created adChain, a blockchain-based open protocol that’s programmable to the needs of the digital advertising industry. The sale will fund further product development and innovation to help streamline the $175 billion digital advertising supply chain that’s riddled with transparency issues.

Use of proceeds will go toward the advancement of product development, general administrative duties, business development/marketing, consulting, and legal.

“The adToken launch is a culmination of more than 15 months of hard work. We’ve paid attention to meticulous details in the development of this product to ensure it caters specifically to the needs of the industry we’re serving – global digital advertising,” said Ken Brook, CEO of MetaX. “This is why we also spent nearly a year in due diligence with representatives across the ecosystem and have lined up strategic industry partners, such as the Data & Marketing Association, and others to be announced in coming weeks. The overwhelming interest from the crypto community clearly demonstrates the recognition of the big problem we’re setting out to solve.”

“I’m genuinely proud of the crypto-economic game we designed to incentivize human behavior as part of the adChain registry. Lead developer Mike Goldin truly excelled in his rigorous technical development to ensure our launch went smoothly. This next year will be filled with building out…

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