Sacramento, CA (PRWEB)
July 31, 2017
Merlot Marketing—a national public relations, branding and social media agency—has been named agency of record for INOX®, an innovative engineering company that designs and manufactures premium decorative hardware and door locks.
“We are so excited to be working with such an inventive and pioneering company,” said Debi Hammond, CEO of Merlot ¬Marketing. “INOX has been designing decorative door hardware and locks for more than 25 years and has been involved in many well-known projects from The Ritz Carlton in San Francisco to the Samsung Dubai headquarters.”
“We chose Merlot Marketing because they have a proven track record of success in this market,” said Jeff Howes, President and CEO of INOX. “Merlot’s innovative approach to all-things marketing makes them a valuable agency partner, and we look forward to seeing their expertise in action as we debut our new Barn Door Lock.”
In close partnership with INOX, Merlot Marketing will manage all facets of public relations as well as provide ongoing marketing consultation. With a focus on generating brand awareness and supporting product launches, the agency will target national trade publications through custom pitching, trend articles, social media news releases, wire distributions and third party award submissions.
Merlot will assist INOX in rolling out the patent-pending Barn Door Lock—a sophisticated yet discreet integrated locking solution for designers, architects and homeowners to secure the door for added privacy.
The Barn Door Lock’s bolt is installed inside the door jamb (instead of the traditional practice of adding a lock on the door itself) and slides securely into the door’s strike. The locking mechanism features a one-inch bolt that is easily activated by a thumb turn and can be locked securely from inside the room; a variety of attractive thumb turns are available, including ADA options. The strike, mounted on the door, features a discreet…