Rather than produce clothes on the fast-paced ready-to-wear schedule, the designer Christine Hyun Mi Nielsen, who launched her brand last year, chose an unconventional path: She shows her collections on the official haute couture calendar.
Her first collection, which she presented in January, was sold only to private clients through made-to-measure. Last month, she showed a fall 2017 collection that will be sold through a multi-brand Paris-based designer showroom in September. (Pieces begin at around $600.)
Gaining entry to present during haute couture week in Paris can be immensely difficult for unestablished brands, let alone major fashion houses. All applications must go through the exacting Chambre Syndicale de la Haute Couture, the governing body that requires brands to submit information on points of sale and annual turnover, as well as previous lookbooks. Nielsen had none of those when she applied, and instead submitted work-in-progress sketches and photos from fittings. She was accepted as a guest designer in late 2016 — and last month presented her second collection alongside other guest labels, including Iris Van Herpen, Proenza Schouler and Rodarte, in addition to permanent members of the Chambre Syndicale de la Haute Couture such as Chanel and Dior.
The Danish-Korean designer, 40, wears her straight, dark hair parted down the center and often dresses in a uniform of minimal clothes. She graduated from Royal College of Art in London in 2003, and went on to work at Burberry Prorsum before joining Alexander McQueen. (She worked under McQueen himself, and then served as Sarah Burton’s right hand.) She went on to became the studio director at Givenchy and head designer at Balenciaga before she launched her own line last year.
Nielsen keeps her team in the atelier extremely small: She works with only an assistant and an intern (with the exception of specialists she hires shortly before the show to help complete pieces), which she describes as “something along the lines of subversive poetic realness.” She often sources inspiration from folklore and fairy tales, as well as childhood memories. Growing up in South Korea and Denmark with a mother who worked as a children’s librarian and a father who was a professor in political science, Nielsen says different aspects of her…