Weight Watchers has launched a healthy Drive Thru in the UK to prove eating healthily doesn’t have to mean restricting yourself.
Research has revealed Brits think about food once every minute in January, with feeling guilty about over indulging during the festive period and pressure to lose weight cited as the main reasons for having food on the brain.
All of the dishes being served at the Weight Watchers drive-thru have been cooked fresh from scratch and can easily be recreated in the comfort of your own kitchen.
It comes as reports show Britons see a number of foods as ‘off limits’ in January, with a third feeling they shouldn’t eat a takeaway.
Chinese was considered to be the most ‘off limits’ cuisine, with a quarter of 25-34 year olds also feeling that ordering an Indian was a no-go.
It seems like a good time for Weight Watchers to make its move on McDonald’s.
Zoe Griffiths, Head of Programme and Public Health at Weight Watchers said she wants to remove the thinking eating healthily is “difficult”.
She said: “For people to successfully lose weight and live healthier; simplicity and flexibility are key.
“The research findings indicate that people are feeling restricted on what they can eat, and this is causing them to think about food more and crave unhealthier options.
“We want to remove the thinking that being healthy is difficult or restrictive and show Brits how they can free their minds from constantly agonising over food choices.
“The Drive Thru showcases just some of the foods that you can eat on the Weight Watchers Flex programme, where no food is off limits, offering a wide range of zero Points foods that guide members toward a healthier pattern of eating. It gives people the freedom and flexibility they need to make significant lifestyle changes that have positive benefits beyond just weight loss.”
Weight Watchers launched the Drive Thru to celebrate the launch of the new Weight Watchers Flex programme, proving that eating healthy doesn’t have to be restrictive or difficult.
Weight Watchers drive-thru menu
Oat waffle with Greek yogurt, honey and blueberries
4 SmartPoints/194 Kcal
Hot bacon and egg roll
5 SmartPoints/273 Kcal
Cheese and tomato breakfast muffin
5 SmartPoints/178 Kcal
Classic beef burger with chilli butternut squash and chips
8 SmartPoints/426 Kcal
Turkish flat bread style pizza
3 SmartPoints/ 274 Kcal
Spiced butternut squash falafel pita
4 SmartPoints/417 Kcal
Creamy salmon and…