Marketers Examine Effective Storytelling to Women Using Creativity & Data at M2Moms® – The Marketing to Moms Conference

Sadie Thoma, Head of Creative Agency Partnerships, Google

To succeed in today’s multi-screen, always-connected world, brands must go beyond the traditional 30 second spot to tell stories that grab her attention, wherever she may be.

In a presentation on creativity, data and storytelling, Sadie Thoma, Google’s Head of Creative Agency Partnerships, will explore how brands are redefining creative storytelling to female consumers. Then marketers working with brands like L’Oréal, Pantene, and Kate Spade will join Sadie to share how they’re paving the path to more effective marketing to women in an increasingly cross-screen, data-inspired landscape at M2Moms® – The Marketing to Moms Conference, Oct. 3 & 4, NYC. The discussion will include, Kristin Naiman, SVP, Brand Creative, Kate Spade NY; Jaclyn Buccellato, AVP, Global Integrated Communications, essie at L’Oréal and Emma Armstrong, EVP, Global Account Director, Grey Group (Pantene).

Thoma explained, “Storytelling can move us, inspire us, connect us. In today’s world, women have unlimited choice in how, where and when they watch video. Data has allowed us to capture intent and fuel a more informed breed of storytellers than ever before. How can we as marketers reach the right woman with the right message, that she’ll make the time to tune into and engage with? To succeed in today’s multi-screen, always-connected world, brands must go beyond the traditional 30 second spot to tell stories that grab her attention, wherever she may be.”

“I’m sure all the brand marketers in the audience will rate this a ‘can’t miss’ session,” added Nan McCann, M2Moms® producer. “It is exactly why they attend … for the insights, research and case studies, the new techniques and how-to sessions that will really help them improve their marketing and sales. Moms and women are brand-critical decision makers for a broad range of products and services. They are today’s super power consumers.”

M2Moms® sponsors include Presenting Sponsors: Google and Cooper Tire & Rubber Company; Associate Sponsor: John Zogby Strategies; Showcase Sponsors: GfK, WebMD, Tinybeans, WongDoody, Music Together, Garden of Words, Purse Power, VML, World Kitchen, Tribe…

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