Market Force Information Completes Management Buyout with Strategic Investor Main Street Capital

Market Force Information

We are excited about the future developments that this new partnership will help us implement with our clients across the globe

Market Force Information® (Market Force or the Company) announced today the closing of a management-led buyout of the company in partnership with Main Street Capital of Houston, Texas. Main Street Capital and the management team provided funding in the form of debt and a direct equity investment in the Company.

Market Force will collaborate with its new partners to supplement its offerings with additional performance measures and incremental technology developments, which will evolve how it serves its clients and enable them to deliver exceptional customer experiences and improve clients’ financial performance.

Founded in 2005, Market Force is a leader in customer experience (CX) management, a high-growth industry that is projected to increase from $5 billion in 2016 to $13 billion by 2021, buoyed by brands’ needs to manage the customer journey, retain customers and achieve competitive differentiation.    

Market Force provides CX management services and solutions to multi-location businesses around the world, including major retailers, restaurants, grocery and drug stores, petro/convenience operators, banking and financial services providers, as well as the entertainment industry. Every month, Market Force collects, processes and analyzes millions of customer satisfaction and employee engagement surveys; leverages a global network of over 400,000 independent contractors to execute in excess of 100,000 mystery shops and audits; manages over 150,000 inbound contacts to its contact center service; engages thousands of consumers online to conduct customer recovery services; hosts over 1 million user logins to its KnowledgeForce® reporting platform and Eyes:On™ mobile data collection app; and provides predictive analytics and sophisticated data modeling to help its clients identify the financial ROI of driving targeted improvements.

“Market Force has a comprehensive array of customer experience solutions available to clients looking to enhance customer loyalty and sales growth, and we are delighted to partner with a forward-thinking…

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