July 30, 2017
2.0 Set to Hit the Market with a Bang
Lyca Productions, one of India’s largest movie giants, has already become a household brand among movie buffs with their upcoming science fiction film 2.0. The movie will be starring ‘Superstar’ Rajinikanth, India’s most beloved, and Akshay Kumar, the Bollywood mega icon. The movie is directed by Shankar, a director often referred to as India’s Pride, known for his big budget socially conscious movies. The soundtrack for the movie is scored by Oscar winner AR Rahman.
Lyca Productions: The Most Happening Movie-Making Brand
Under the leadership of the Creative Head and Chief Operating Officer, Raju Mahalingam, the company has earned a global reputation for its unique and innovative movie promotions. From combining movie promotions and sports matches, to creating a virtual reality Rajinikanth live on-stage, Lyca Productions has done it all.
How Lyca Productions has Uplifted 2.0 (literally!)
Now, the company has taken their promotions to the next level by literally lifting the movie to the sky. On 28th June, Mr. Raju Mahalingam unveiled a massive hot air balloon at Lake Hollywood Park under the globally recognizable HOLLYWOOD sign. Onlookers were awestruck by the giant balloon made by Global Media Box, an international balloon promotion company, with towering images of Rajinikanth and Akshay Kumar facing off in the iconic 2.0 pose.
Lyca Production’s Big Plans for 2.0 to Take the World by a Storm
The 90 foot balloon is far beyond anything that has been created to promote an Indian movie and will be sent to Balloon festivals around the world. These will include Quickcheck Festival New Jersey in July, Bristol Festival United Kingdom in August, the Gatineau Festival in Canada in September and the largest festival in the world in Albuquerque, before finally landing in India for the Pollachi balloon festival in Tamilnadu, India.
With solid kick-off to the promotions of 2.0 which is slated to release in January 2018, public expectations have soared, waiting to see what will come next from Lyca Productions and 2.0!
More updates on the 2.0 Balloon world tour will be available online.
About the Company
The Indian Entertainment Company, Lyca…