Louisville, Kentucky News Outlet becoming a Nonprofit Organization

Insider Louisville has become a trusted source of information for our loyal readers. Now, with the support of those readers, we will be able to broaden our mission of producing useful, engaging news about critical issues.

Today, Insider Louisville — the city’s digital-first news organization — is transitioning to a nonprofit model to expand its mission of delivering powerful journalism on cornerstone topics such as the local economy, education, health, government and culture.

With this change, Insider Louisville will become a member-supported, independent 501(c)(3) organization and continue to deliver breaking and in-depth local news seven days a week. Readers will be notified of the change today and invited to become supporting members. Insider Louisville, however, will remain a free service with no paywall blocking content from non-members.

Insider Louisville joins a nascent movement of organizations across the country producing local online news through a mix of memberships, philanthropic support, corporate sponsorships and advertising. The model has been successfully adopted by other news entities including the Texas Tribune, MinnPost, Honolulu Civil Beat, Voice of San Diego, City Limits in New York and Rivard Report in San Antonio.

“Former print journalists like myself have joined this nonprofit revolution in communities across the country — it’s a little scary, but encouraging and it’s happening fast,” said Mickey Meece, who joined Insider in 2016 as managing editor after 13 years at The New York Times.

“In the last five years, Insider Louisville has become a trusted source of information for our loyal readers,” Meece added. “Now, with the support of those readers, we will be able to broaden our mission of producing useful, engaging news about critical issues.”

Today, Insider Louisville has more than 150,000 monthly readers from its daily newsletters, Twitter and Facebook followers, website visitors and those who search for local news. It employs five dedicated reporters and editors plus a robust group of quality contributors. With the transition to nonprofit status, the editorial team plans to triple in size over the next few years.

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