Looking to become an Italian Wine Ambassador in San Francisco?

Vinitaly International Academy is coming to San Francisco!

“The title of IWA is that edge that will be useful when mentoring future sommeliers and consumers to both educate and open their minds to the wines and regions of Italy”, says Brandon Tebbe MS.

Vinitaly International Academy (VIA) will launch its Certification Course in San Francisco, USA, to be held from October 16th to the 20th at the largest wine school in the U.S., the San Francisco Wine School. This is the fourth stop of a world VIA tour that saw fantastic responses from the candidates in NYC this June, and in two Chinese cities, Beijing and Shanghai this September. This cross-continental VIA tour will allow all wine professionals from USA and China to come together and further deepen their knowledge about the fascinating, if at times complex, world of Italian wines.

The enthusiasm for wine in the U.S., especially in California, shows no signs of stopping or slowing down. According to the Wine Institute, wine shipments to the U.S. from all production sources in California, other U.S. states, and from abrod grew to 399 million cases in 2016. This growth corresponds to an increase of 3% (an estimated retail value of nearly $60 billion) compared to 2015. The U.S. has remained the world’s largest wine market by volume since 2010. Within the U.S., California is a distinct state for its production that is, by far, the largest among all states. California’s 238 million cases shipped within the U.S. in 2016 represent a 60% share of the U.S. wine market.

Stevie Kim, the Founder of Vinitaly International Academy, speaks of VIA’s interest in the U.S.: “It’s not by chance that after three editions in Italy, the first two countries to hold the courses are the USA, the largest market for Italian wines, and China, a market with the greatest potential growth in the future.” However, what distinctive characteristics does Italian wine have to offer compared with wines from other parts of the world? Kim, who also is the creator of the recently published e-book Italian Wine Unplugged Grape by Grape about Italian wine biodiversity, continues, “Do you know how diverse the category ‘Italian wines’ can be? With 500 plus officially recognized indigenous…

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