When it comes to promotion, the main idea is to connect with the masses. While some companies prefer focusing on a niche market, others go for mass marketing because that gets them more profits and money. Where niche marketing is concerned the idea is to get people to spend a few extra bucks to get the same thing that they could get at a cheaper rate elsewhere. Where mass marketing is concerned the idea is to attract as many people possible.
So how does one go about mass marketing? Some companies go for methods such as organizing launches, events and other happenings of the sort to show people their products and to advertise themselves. This enables them to pull in a large number of people who then become loyal customers. Then, you have more expensive means of advertisement whereby a company uses billboards, posters and relatively louder methods in order to attract people.
If your company wants a successful advertisement campaign, you do not have to go for either of the methods mentioned above. You may be wondering why? Here’s why:
1. Billboards are excruciatingly expensive. What’s the point in putting up billboards if only a few 100-1000 people in a locality are going to take notice of it?
2. There is a higher chance of your company getting noticed by people if you used long-lasting methods of advertisement. Since billboards and newspaper advertisements are expensive, you’d rather go for something that would help you get noticed even once your campaign is over.
3. Sometimes less actually is more. So go for something that’s subtle.
This is where promotional shirts come in. Unless your company is based in a country with nudists, everyone wears clothes. Regardless of whether or not we admit it, everyone notices what the person standing next to them is wearing. Both, men and women look around and somehow, subconsciously (or consciously) register another person’s sense of fashion or style. Clothes would help promote your company at a cheaper rate as well- you have to pay so much by the hour for advertisement via billboards whereas you could spend less than half of that on advertisement via clothes.
Since shirts are long-lasting, using promotional shirts would give you the advantage of getting advertised for a longer time period. If your shirts are attractive enough people may want to keep them or they may wear those more often simply because they like it and this way they would be, intentionally or unintentionally, promoting your clothes.